Adobe Acquires Marketo for $ 4.75 Billion
Adobe has announced its acquisition of Marketo in a $ 4.75 billion deal. As shown by the company’s name, it is associated with marketing, and is a developer of a marketing and sales system for many fields.
Interestingly, Vista Equity Partners acquired Marquito in 2016 for $ 1.8 billion, but less than two years later it will earn $ 2.95 billion after selling the company to Adobe.
The move comes from Adobe to increase its reach to users and to make itself closer to businesses and businesses. It will be able to leverage its capabilities by integrating multiple systems and technologies into its cloud services, transforming it from a traditional application and systems provider to a company that can deliver all systems Which help institutions to succeed.
While companies such as Microsoft and SAP have cloud services to manage and analyze business and resources, Adobe puts itself in a strong position in commerce and management thanks to its acquisition of Marcito and Magento.