Why Thai women are obsessed with white skin?
Two young women cover themselves from head to foot as they go out into the sun, and then shout horrifiedly after they discover that they have received a tan, believing they are safe from the sun.
In this comedy television ad about skin whitening cream carries a Thai brand, comes a girl with light skin in a beautiful dress, to save her skin so cream.
“Look at her halo!” The two young men, looking at the beautiful girl, marvel. “But it’s not just a gimmick. Thais, many of whom are born with dark skin, are obsessed with light-skinned skin, believing that lighter skin will give them a better look.
“My skin was not dark before, but I just want my skin to be lighter,” says Casey Donchonsari, a nurse who uses glutathione, an antioxidant that helps lighten the skin.
“I feel more confident when I meet people now, I’m happier,” Casey said, adding that “society accepts people with lighter skin more, for example, there is a greater chance of getting a job.”
On the other hand, Yokti Mukduijitra, a professor of anthropology at Thamassat University in Bangkok, says Casey’s words reflect a “long-term social value” in Thailand, which sees “lighter” skin.
“It’s all about social strata,” Yoketti said, noting that the ruling class in the past was more desolate, because they lived in the shade, while the peasants’ skin was darker because they were going out for farming in the sun.
“It’s also a form of racism,” says Yokti. “The injustice continues, and it goes on to the way some Thais look at foreigners too.”
According to the Nielsen Research Foundation, light skin color is evidence of Thailand’s highest social status, so bleaching products have overwhelmed Thailand’s multi-billion dollar beauty industry over the past decade, accounting for nearly half of the total market size.
The fast-growing industry has paved the way for a new millionaire in the city, a newcomer joining the richest fortune of Forbes magazine in Thailand.
Sarwat Bornpatanarok, number 45 on the 2018 list, with a net worth of $ 675 million, is the manufacturer of SnailWhite, a cream made from the snail solution that has been popular among women in Thailand and China since he arrived Stores for the first time in
Sarwat said the company saw annual growth of 60 percent, with sales increasing from $ 2.8 million in the first year to about $ 50 million last year.
“Our success is due to our marketing strategies,” said the 41-year-old CEO. “We mix ingredients of bleaching and anti-aging, rather than just one, as the market is already saturated.”
It has also benefited celebrities. Thai singer Ratia Aronsari has gained about 1 million new followers on the Facebook social networking site after she started using bleach cream a few years ago.
“Getting a light color has certainly helped me in my field,” she says. “Many fans have told me I look much better and they want to be like me.”
“My skin was dark because I was forced to help my family grow rice when I was small,” said the 20-year-old, who has long dreamed of getting white skin.
She was used for a year before she was chosen as the brand’s ambassador. Traders often use celebrities to offer their bleach products without first testing them.
In January, a private plastic surgery hospital near Bangkok, the world’s headlines, was introduced to show the man’s penis whitening by laser treatment after a “successful” experiment on sensitive areas for women last year.
Publications about the new treatment have spread to social media, which has led many men to line up to whiten their penis, despite doctors’ warnings that they may be injured, dysfunctional and have a higher risk of skin cancer.
“This indicates how desperate some people are to have a white skin,” says Yokti, an anthropologist. “It’s a belief system that took hundreds of years and can not be easily changed.”